Senior Product Manager

Building products people keep using.

I work at the intersection of product strategy, data, and human behavior. Currently owning Core at Hevy, a fitness platform with 14M+ users.

Get in touch LinkedIn
+26%
Weekly sessions — Contact Sync, Hevy
+19%
90-day retention improvement
1.5%→18%
Retention rebuilt from scratch — Yendoplan
75%
Reduction in time-to-shortlist — Nova Hiring
Selected Work
Hevy — fitness tracking app
Growth Consumer

Hevy — Contact Sync & Core Retention

Designed and shipped Contact Sync to unlock social growth loops, then rebuilt the new user experience to compound retention across 14M+ users.

+26%
Weekly sessions
+9%
30-day retention
+21%
Acquisition
Yendoplan — trip planning app
0 to 1 Growth

Yendoplan — Trip Planning App

Built a travel planning product from zero. Grew to 60K+ users and turned a near-dead product around by rebuilding retention from 1.5% to 18%.

60K+
Users acquired
1.5%→18%
Retention rebuilt
Nova Hiring — AI recruitment tool
AI 0 to 1

Nova Hiring — AI Recruitment Copilot

Led 0-to-1 development of an AI-powered hiring tool that reduced time-to-shortlist by 75% for B2B SaaS customers through LLM-driven candidate evaluation.

75%
Faster shortlisting
B2B
SaaS
Adscene.ai — ad intelligence platform
Growth AI

Adscene.ai — Ad Intelligence Platform

Drove growth strategy for an AI-powered ad intelligence platform, resulting in consistent month-over-month revenue expansion through product-led acquisition loops.

+24%
MoM revenue
Skills
◎
Strategy
Product vision Roadmapping OKRs Shape Up PLG Pricing
◈
Analytics
Amplitude SQL Snowflake BigQuery Firebase A/B testing
⬡
AI & Tech
LLM pipelines RAG Agentic flows iOS Android Wearables
◷
Research
Continuous discovery JTBD User interviews UXCam
◫
Experimentation
Power analysis MDE Type I/II errors Sequential testing
◱
Leadership
Stakeholder alignment NVC Cross-functional 5 countries
About

PM with a founder's instinct for what actually matters.

I'm a Senior Product Manager with a founder background. I've built products from zero across marketplaces, AI SaaS, and consumer apps, and scaled them at companies with millions of users.

I think in systems, measure what matters, and care about the human behavior underneath the data. Based in Valencia, Spain. Lived and worked across five countries.

I also host Asombro, a Spanish-language podcast about curiosity and philosophy.

Currently Senior PM, Core at Hevy
Background Economics & Law Master's in Project Management
Training Reforge YC Startup School
Location Valencia, Spain
Resume Available on request